Ventra worked closely with the Australian designer behind Toby’s Estate to capture the raw energy and craft that define the brand — the industrial textures, the warmth of timber, and the authenticity of a working roastery. Every concept was reinterpreted to suit the Singapore space while preserving the spirit of the original design.
We embraced the challenge of translating the roaster’s identity into a welcoming café experience tailored to local context. Several design directions were explored to find the ideal balance between functionality, workflow efficiency, and an atmosphere that reflects Toby’s dedication to craftsmanship.
Our integrated, multidisciplinary team collaborated across borders to deliver a seamless build-out — combining the Australian design vision with local materials, custom fabrication, and refined lighting layers. This partnership ensured a high-quality space that elevates both the customer journey and the barista’s craft.
Our integrated, interdisciplinary approach allowed us to collaborate closely with the original Australian designer behind Toby’s Estate. Together, we refined the concept to suit the Singapore site — ensuring workflow efficiency, brand consistency, and a seamless translation of the roastery’s industrial identity.
Our team immersed itself in the core design intent — the raw textures, exposed elements, and handcrafted details that define Toby’s Estate. These early ideas guided every adaptation, shaping a space that respects the original vision while responding to the needs of the local environment.
Our team brings together diverse expertise — from design craft to technical experience — and works closely with the Australian designer behind the original Toby’s Estate concept. This collaboration strengthens the design outcome, blending international vision with local execution to create a cohesive, authentic space.
Whether it’s refining the roastery identity, adapting materials, or translating industrial details for the Singapore environment, the shared goal is to create a space that inspires, supports workflow, and delivers a memorable experience for every guest.
Toby’s Estate Coffee Roasters
La Pizzaiola
